ESPN: Towel Around the World

Go crazy with your Terrible Towel.

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Editor's Pick

The Pittsburgh Steelers' Terrible Towel - one of the most famous fan props in football - will be the centerpiece of the next spot in ESPN's 'It's Not Crazy, It's Sports' campaign.

Passionate Steelers' fans have long been known to photograph their beloved yellow Towel in locations around the world, so ESPN is asking fans to submit their best photos and videos via a dedicated website (where there's a link to buy a towel, if you don't have one already). The most memorable submissions will be incorporated into a spot featuring real fans celebrating the towel in all of its terribleness.

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About

Credits
Date
Sep 27, 2011
Agency:
Wieden & Kennedy New York
Client:
ESPN
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Art Director:
Alan Buchanan
Copywriter:
Eric Steele
Developer:
Husani Oakley
Developer:
Jason Tighe
Information Architect:
Laurie Jarzemsky
Digital Designer:
Ben Guernsey
Director of Technology:
Husani Oakley
Assistant Director of Interactive Production:
Marc Maleh
Content Producer:
Nick Setounski
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