ESPN U.K.: Fox in the Box

Hail, giant killer.

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In the U.S., ESPN is perhaps best known as a champion of comedy, evident in long-running campaigns for Sports Center and "It's Not Crazy, It's Sports." In the U.K., it's taken a bolder tack with the new "We Speak Your Sport" campaign. Here too, the campaign, created out of Wieden+Kennedy Amsterdam, focuses on the importance of the fan, in this case, football lovers. Various bits of "footie-speak" like "Fox in a Box" and "Giant Killer" come to life in a surprisingly literal way in a launch spot, directed by's Rosey and a series of print ads.

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Aug 17, 2012
Wieden + Kennedy Amsterdam
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Pierre Janneau
Creative Director:
Mike Farr
Art Director:
Sanne van Hecke
Broadcast Director:
Erik Verheijen
Agency Producer:
Ross Plummer
Agency Producer:
Benoit Ducheim
Ben Armistead
Studio Artist:
Sebastiaan Laurentius
Production Company:
Director of Photography:
Sebastian Pfaffenbichler
Seth Wilson
Executive Producer:
Jodie Brooks
Service Production Company:
Radioaktive Film
Executive Producer:
Darko Skulsky
Sasha Bevko
Gareth McEwen
Editing Company:
The Ambassadors
Audio Post:
The Ambassadors
Sound Design and Mix:
Rens Pluijm
Musical Artist:
Nick Waterhouse

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