ESPN U.K.: Fox in the Box

Hail, giant killer.

Published on

Editor's Pick

In the U.S., ESPN is perhaps best known as a champion of comedy, evident in long-running campaigns for Sports Center and "It's Not Crazy, It's Sports." In the U.K., it's taken a bolder tack with the new "We Speak Your Sport" campaign. Here too, the campaign, created out of Wieden+Kennedy Amsterdam, focuses on the importance of the fan, in this case, football lovers. Various bits of "footie-speak" like "Fox in a Box" and "Giant Killer" come to life in a surprisingly literal way in a launch spot, directed by @radical.media's Rosey and a series of print ads.

Rate this Ad
No starts selected .5 stars 1 star 1.5 stars 2 stars 2.5 stars 3 stars 3.5 stars 4 stars 4.5 stars 5 stars

You must be registered to rate the ad. Please Login or Register Now

About

Credits
Date
Aug 17, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
ESPN U.K.
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Pierre Janneau
Creative Director:
Mike Farr
Art Director:
Sanne van Hecke
Broadcast Director:
Erik Verheijen
Agency Producer:
Ross Plummer
Agency Producer:
Benoit Ducheim
Planner:
Ben Armistead
Studio Artist:
Sebastiaan Laurentius
Director:
Rosey
Production Company:
@radical.media
Director of Photography:
Sebastian Pfaffenbichler
Producer:
Seth Wilson
Executive Producer:
Jodie Brooks
Service Production Company:
Radioaktive Film
Executive Producer:
Darko Skulsky
Producer:
Sasha Bevko
Editor:
Gareth McEwen
Editing Company:
The Ambassadors
Audio Post:
The Ambassadors
Sound Design and Mix:
Rens Pluijm
Musical Artist:
Nick Waterhouse

See more credits

Latest Creativity News on Ad Age

Related work

The Creativity Daily Newsletter

Get highlights of the most important daily news delivered to your e-mail inbox. Receive Our Newsletters.

Become a Member of Ad Age