Creativity

ESPN U.K.: We Speak Your Sport

Hail, giant killer.

Published on Aug 17, 2012

Editor's Pick

In the U.S., ESPN is perhaps best known as a champion of comedy, evident in long-running campaigns for Sports Center and "It's Not Crazy, It's Sports." In the U.K., funny takes a bolder tack with the new "We Speak Your Sport" campaign. The campaign, created out of Wieden+Kennedy Amsterdam, focuses on the importance of the fan, in this case, football lovers. Various bits of "footie-speak" like "Fox in a Box" and "Giant Killer" come to life in a surprisingly literal way in a launch spot, directed by @radical.media's Rosey and a series of print ads.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Aug 17, 2012
Agency:
Wieden + Kennedy Amsterdam
Client:
ESPN U.K.
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Pierre Janneau
Creative Director:
Mike Farr
Art Director:
Sanne van Hecke
Broadcast Director:
Erik Verheijen
Agency Producer:
Ross Plummer
Agency Producer:
Benoit Ducheim
Planner:
Ben Armistead
Studio Artist:
Sebastiaan Laurentius
Director:
Rosey
Production Company:
@radical.media
Director of Photography:
Sebastian Pfaffenbichler
Producer:
Seth Wilson
Executive Producer:
Jodie Brooks
Service Production Company:
Radioaktive Film
Executive Producer:
Darko Skulsky
Producer:
Sasha Bevko
Editor:
Gareth McEwen
Editing Company:
The Ambassadors
Audio Post:
The Ambassadors
Sound Design and Mix:
Rens Pluijm
Musical Artist:
Nick Waterhouse
Song:
Time's All Gone
Post Production:
The Ambassadors
Flame:
Halbo van der Klaauw
Flame:
Jeroen van Berkel
Photographer:
Maksimenko
Retoucher:
Dario Fusnecher
Associate Marketing Director:
Alex Lowe
Senior Marketing Manager:
Rachel Woodward
Marketing Executive:
Nick Smith (Marketing)

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.