Creativity

ESPN: United

United, if only temporarily

Published on Apr 29, 2010

Editor's Pick

Part of Wieden + Kennedy New York's One Game Changes Everything campaign in support of ESPN's coverage of the FIFA World Cup, this Bono-voiced spot emphasizes the uniting force of the quadrennial event.

The World Cup starts June 11.

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Credits

Date
Apr 29, 2010
Agency:
Wieden & Kennedy New York
Client:
ESPN
Creative Director:
Stuart Jennings
Copywriter:
Nick Sonderup
Art Director:
Matthieu Zarbatany
Broadcast Producer:
Nick Setounski
Executive Creative Director:
Kevin Proudfoot
Executive Creative Director:
Todd Waterbury
Agency Head of Content Productions:
Gary Krieg
Project Manager:
Meredith Bergonzi
Production Company:
Park Pictures
Director:
Lance Acord
Executive Producer:
Mary Ann Marino
Line Producer:
Caroline Kousidonis
Director of Photography:
Lance Acord
Editorial Company:
The Whitehouse
Editor:
Russel Icke
Assistant Editor:
Ethan Mitchell
Colorist:
Tim Masick
Telecine Company:
Company 3
Visual Effects Company:
Carbon VFX
Visual Effects Executive Producer:
Frank Devlin
Visual Effects Artist:
Kieran Walsh

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