Creativity

ESPN: World Cup 2010 Murals - North Korea

Heroes immortalized.

Published on May 19, 2010

Editor's Pick

Wieden + Kennedy New York tapped Capetown artists Am I Collective to create 32 murals, each one paying homage to an international soccer star, as part of its integrated effort promoting ESPN's comprehensive coverage of the 2010 World Cup.

The murals take inspiration from African street signage and movie posters, and also contain symbolic Easter Eggs for fans to discover.

The art will be featured in more components of the fully integrated campaign and on the ESPN World Cup site.

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About

Credits

Date
May 19, 2010
Agency:
Wieden & Kennedy New York
Artist:
AM i Collective
Client:
ESPN
Artist Representative:
Bernstein & Andriulli

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