Wieden + Kennedy New York tapped Capetown artists Am I Collective to create 32 murals, each one paying homage to an international soccer star, as part of its integrated effort promoting ESPN's comprehensive coverage of the 2010 World Cup.
The murals take inspiration from African street signage and movie posters, and also contain symbolic Easter Eggs for fans to discover.
The art will be featured in more components of the fully integrated campaign and on the ESPN World Cup site.
- May 19, 2010
- Wieden + Kennedy New York
- AM i Collective
- Artist Representative:
- Bernstein & Andriulli