ESPN: X Games Human Twitter

Twitter goes analog.

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To kick off ESPN's annual X Games at the Staples Center in L.A., Wieden + Kennedy New York have gone analog with Twitter. X Games fans can tweet their messages to athletes with the hashtag #humantwitter, some of which will then appear in-game during the Moto X events, via a group of human updaters in the audience. Fans can follow the action via @xgames. Photographers will also take shots all the messages, which will then be retweeted to their senders.

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About

Credits
Date
Jul 29, 2011
Agency:
Wieden & Kennedy New York
Client:
ESPN
Executive Creative Director:
Ian Reichenthal
Executive Creative Director:
Scott Vitrone
Creative Director:
Stuart Jennings
Creative Director:
Brandon Henderson
Copywriter:
Charles Hodges
Art Director:
Jeff Dryer
Interactive Art Director:
Alon Zouaretz
Agency Head of Content Production:
Gary Krieg
Assistant Director of Interactive Production:
Marc Maleh
Senior Interactive Producer:
Brandon Kaplan
Event Experience Lead:
Victoria Semarjian
Technology Director:
Husani Oakley
Digital Strategist:
Marshall Ball
Director of Creative Services:
Chris Whalley
Studio:
Darren Philip
Project Manager:
Meredith Bergonzi
Business Affairs:
Sara Jagielski
Business Affairs:
Ivy Chen
Category
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