ESPN: X Games Human Twitter
Twitter goes analog.
To kick off ESPN's annual X Games at the Staples Center in L.A., Wieden + Kennedy New York have gone analog with Twitter. X Games fans can tweet their messages to athletes with the hashtag #humantwitter, some of which will then appear in-game during the Moto X events, via a group of human updaters in the audience. Fans can follow the action via @xgames. Photographers will also take shots all the messages, which will then be retweeted to their senders.
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MikeN,
July 29th, 2011 06:01:18 pm
Full Credits
- Agency:
- Wieden + Kennedy New York
- Client:
- ESPN
- Executive Creative Director:
- Ian Reichenthal
- Executive Creative Director:
- Scott Vitrone
- Creative Director:
- Stuart Jennings
- Creative Director:
- Brandon Henderson
- Copywriter:
- Charles Hodges
- Art Director:
- Jeff Dryer
- Interactive Art Director:
- Alon Zouaretz
- Agency Head of Content Production:
- Gary Krieg
- Assistant Director of Interactive Production:
- Marc Maleh
- Senior Interactive Producer:
- Brandon Kaplan
- Event Experience Lead:
- Victoria Semarjian
- Technology Director:
- Husani Oakley
- Digital Strategist:
- Marshall Ball
- Director of Creative Services:
- Chris Whalley
- Studio:
- Darren Philip
- Project Manager:
- Meredith Bergonzi
- Business Affairs:
- Sara Jagielski
- Business Affairs:
- Ivy Chen
Date
Jul 29, 2011
Category
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