Creativity

ESPN: Your NBA Destination

Having whet hoops' fans appetites with a series of spots promoting its NBA coverage, which feat

Published on Feb 12, 2008

Editor's Pick

Having whet hoops' fans appetites with a series of spots promoting its NBA coverage, which feature a variety of on-the-road pros, ex-pros, coaches and commentators, ESPN and agency Wieden + Kennedy, New York have launched the next phase online.

With "Your NBA Destination," fans are greeted with a mural of NBA star caricatures, including Kobe, D-Wade, Steve Nash and Kevin Garnett and an illustrated snapshot of their season-long road trip. A handful of signs guide you to various destinations including content from the actual NBA on ESPN RV tour, which stops at various games and features commentators Mike Tirico, Bill Walton, Jeff Van Gundy and others, their photo gallery and video footage from each pit stop, Walton's tour journal and an upcoming schedule.

Additional signs on the homepage lead you to a Detours section, which includes wallpaper downloads and the TV spots, as well as an NBA Front Row destination which lets viewers sign up and participate in an ongoing contest where you pick the outcome of various stats from a specific game, score points and win prizes.

Most significantly featured, though, is the NBA Earth tool. Here, ESPN teamed with Google Earth to let viewers get an outer-space view and insight into various NBA-related landmarks including venues hosting upcoming ABC/ESPN-broadcasted games, player hometowns, locales that boast major b-ball factoids and various cities where NBA players made charitable contributions.

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About

Credits

Date
Feb 12, 2008
Client:
ESPN
Agency:
Wieden & Kennedy New York
Executive Creative Director:
Todd Waterbury
Executive Creative Director:
Kevin Proudfoot
Creative Director:
Derek Barnes
Creative Director:
John Parker
Interactive Art Director:
Rahul Panchal
Copywriter:
Josh DiMarcantonio
Art Director:
Ricardo Viramontes
Project Manager:
Jen Roth
Head of Digital Production:
Andy Bhatt
Interactive Producer:
Martin Mlekicki
Developer:
Night Agency

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