Creativity

Esquire: Brooklyn Decker on GoldRun app

Hang out with Brooklyn Decker

Published on Jan 20, 2011

Editor's Pick

Esquire is promoting its February issue with a free iPhone app that lets fans of cover girl Brooklyn Decker 'photograph' her posing with their friends.

Users can go down to one of 700 Barnes & Noble stores, stand in the magazine section, and photos of Ms Decker in a variety of different poses will appear in the phone's viewfinder. Decker fans are prompted to send their snapshots to friends, Tweet them or post them to Facebook.

GoldRun created the app using GPS and augmented reality technologies.

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About

Credits

Date
Jan 20, 2011
Agency:
GoldRun
Client:
Esquire

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