Creativity

Estee Lauder Creates A Fragrance-Flavored Cookie

Beauty Meets Baked Goods as Brand Partners With Momofuku

Published on Aug 14, 2014

Editor's Pick

Estee Lauder may be known for its beauty products, but it's doing a sideline in baked goods. The brand teamed up with New York bakery/restaurant Momofuku Milk Bar to devise the Estee Cookie, which is infused with the Bulgarian rose scent of Lauder's signature Private Collection scent launched in 1973.

It's not for sale but was created as part of Estee Edit, the brand's online lifestyle magazine which posts articles on music, beauty and food; readers can follow the recipe outlined there to make their own rose-scented cookies, directed by chef Christina Tosi. What with Rebook going into bacon, we're wondering what's coming next; brands launching whole restaurants selling their signature foods?

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About

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Date
Aug 14, 2014
Client:
Estee Lauder

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