Creativity

Esurance Endorses Same Sex Marriage Via Some Cute Kids at Weddings

Online Spot Promotes Insurer's Recognition of All Marriages

Published on Jun 23, 2015

Editor's Pick

Esurance becomes the latest brand to endorse same sex marriage in its advertising with this cute, documentary-style spot, in which kids at weddings are intervieweed about their dreams of their own future wedding day. Ceated by Leo Burnett Chicago, it was filmed at a wedding on June 13, 2015 in Chicago.

While some of the interviews are adorably hilarious (like the little boy who wants a "volcano with lava" at his wedding), there's a serious point to be made, as we move to vox pops from gay couples who thought that their sexuality would mean they could never marry. The film ends with Esurance stating that it recognizes all marriages, something it wants to promote with the hashtag #EqualDreams.

The online spot was directed by Tom Dey of Native Content. It comes as the U.S. awaits a Supreme Court ruling on whether states should be required to issue marriage licenses to same sex couples and recognize same sex marriages performed in another state.

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About

Credits

Date
Jun 23, 2015
Agency:
Leo Burnett Chicago
Chief Creative Officer:
Susan Credle
Client:
Esurance
Creative Director:
Brian Shembeda
Creative Director:
Jeff Candido
Creative Director:
AJ Hassan
Art Director:
Rene Delgado
Copywriter:
Jono Paull
Executive Producer:
Matt Blitz
Producer:
Adine Becker
Account Director:
Susan Stefaniak
Account Director:
CJ Nielsen
Senior Account Executive:
Myco Nguyen
Production Company:
Native Content
Director:
Tom Dey
Executive Producer:
Tomer Devito
Line Producer:
Amy Turner
Director of Photography:
Nicole Hirsch Whitaker
Editorial House:
CUTTERS
Editor/Partner:
Kathryn Hempel
Assistant Editor:
Marion Oliver
Producer:
Patrick Casey

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