Creativity

Bryan Cranston Reprises Walter White Character in Esurance Big Game Ad

Published on Jan 01, 2015

Editor's Pick

"Breaking Bad" lead character Walter White, played by Bryan Cranston, lives on in this Super Bowl ad for Esurance, where he hijacks the position of a local pharmacist named Greg to become "Sorta Greg." Basically, it's promoting the idea that Esurance caters specifically to its customers needs, not in a sorta kind of way.

Mr. Cranston's co-star Aaron Paul also made his own appearance in the game, doing a voiceover for a Weight Watchers ad that made parallels between food and drug addiction.

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About

Credits

Date
Jan 01, 2015
Agency:
Leo Burnett Chicago
Client:
Esurance

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