Creativity

Etch-A-Sketch: Apolitical 3

We don't take sides.

Published on Mar 29, 2012

Editor's Pick

Last week, when Mitt Romney aide Eric Fehrnstorm told CNN that the "reset button" for the fall campaign was a lot like using an Etch-a-Sketch, the toy brand found itself part of a national political conversation that it had no control over. Cleverly, agency Team Detroit and the brand have turned that around with a series of print ads that tell you that Etch-A-Sketch does not take sides.

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About

Credits

Date
Mar 29, 2012
Agency:
Team Detroit
CCO:
Toby Barlow
Client:
Etch-A-Sketch
ECD:
Gary Pascoe
Art Director:
Luis Erazo
Copywriter:
Dan Marvin

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