Creativity

Eterna Cadencia Publisher & Bookstore: The Book That Can't Wait

A book that won't last.

Published on May 01, 2012

Editor's Pick

It's hard being a first-time author. If you're lucky enough to have someone buy your first book, you still have to worry about whether someone ever read it -- or just let it languish on their bookshelves. And if nobody reads your first book, nobody's going to buy your second one either. To draw attention to this, DraftFCB Buenos Aires created The Book That Can't Wait, for bookstore and publisher Eterna Cadencia.

Made out of a specially created ink, the contents of the book only last for a limited time, so you have to hurry up and read it. The book contains a collection of stories from newbie authors.

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About

Credits

Date
May 01, 2012
Agency:
Draft FCB Buenos Aires
Client:
Eterna Cadencia Publisher & Bookstore
ECD:
Javier Campopiano
Creative Director:
Lulo Calio
Copywriter:
Lucas Bongioanni
Art Director:
Javier Agena Goya
Producer:
Diego Huesca
Designer:
Lulo Calio
Designer:
Javier Agena Goya
Prod. Co.:
Gloria Films
Producer:
Lila Romero
Director:
Alejo Rosemberg
Director:
Julián Castro
Director:
Santi Idelson
Agency Producer:
Gabriel Lancioni
Printing:
Papelera Palermo

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