Home Gallery Video Etihad Airways The Abu Dhabi 48 hour Stopover Challenge The Kaiser Chiefs' Ricky Wilson Packs 24 Tasks Into 48 Hours in Abu Dhabi in an Etihad Spot Airline Wants to Promote the City as a Prime Stopover Destination By Alexandra Jardine. Published on Apr 26, 2017 Editor's Pick Etihad Airways is trying to promote Abu Dhabi as a prime stopover destination by getting Kaiser Chiefs' frontman Ricky Wilson to show what can be done in 48 hours in the city. In a fast-paced new ad, created by Cheil London, Wilson is challenged to complete 24 tasks in the time frame, including taking a ride on the fastest roller coaster in the world, taking a camel ride in the desert, racing a super-car, sandboarding down dunes, learning to belly dance and canoeing down a river. He is then seen being rewarded for completing the challenge with a stay in a luxury hotel for the night. Sam Wrench at Firecracker directed the spot. The campaign, running in the U.K., India and Australia, will target viewers via social media and direct them to a dedicated site, where they can sign up for their own Abu Dhabi Stopover Challenge. The deal is, if they don't complete all the activities within the 48-hour period, they will have to sleep wherever they are when the clock stops. Rate this Ad You must be registered to rate the ad. Please Login or Register Now About CreditsDateApr 26, 2017Agency:Cheil U.K.Client:Etihad AirwaysHead of Content:Robert MorganProducer:Pranav AryaProducer:Huw AllenCreative Director:Russell SchallerWriter:Elliot RiordanWriter:Hannah DavisWriter:Tom DunnWriter:Kevin MoroskyAccount Director:Owen KnightProduction Company:Firecracker FilmsProducer:Adam LyneExecutive Producer:Claire FinnDirector of Photography:Benedict SpenceDirector:Sam Wrench Tagsairlines CategoryTVC Industryairlines GenreCelebrity Latest Creativity News on Ad Age Gallegos United Has a New CCO, Arnold Hires Alfson, Low Joins Ogilvy Beijing 'I Have a Huge Idea:' Wyclef Jean Wants to Work With Brands BBH New York Rebuilds Leadership Team With New CEO, CCO and Chairman Related work Etihad Airways: Reimagine Flying Featuring Nicole Kidman The Barbarian Group Etihad Airways: Reimagine Flying Featuring Nicole Kidman (Making Of) The Barbarian Group Samsung: Gear S3 World Choir Cheil U.K.