Creativity

ETN e.V.: The Howling Football

Afraid of balls?

Published on Feb 22, 2012

Editor's Pick

Hamburg-based creative and graduate of the Miami Ad School Christian Baur conceived this sneaky way to get people involved in animal protection and support pan-European animal charity ETN. Baur created a football that howls when it's kicked or moved and placed it on a Hamburg street. Passersby would either kick the ball or just stop to pick it up, where they'd see the message "Stop killing dogs for Euro 2012. Thousands of dogs and cats get killed, burned or poisoned because of the Euro 2012. Please help us to stop this massacre." The ball carries a phone number for SMS donations and a QR code that can be scanned for more information.

Read more about the effort in Behind the Work.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 22, 2012
Client:
ETN e.V.
Creative:
Christian Baur

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.