Creativity

Kevin Spacey Plays a New Jersey Mobster, Scotsman and More for E-Trade

Actor Goes New Jersey, Scots and English in Latest R/GA Spot

By Alexandra Jardine. Published on Jan 22, 2016

Editor's Pick

Kevin Spacey has already played a talent scout and discussed the future of beards for E-Trade. Now the actor shows off another facet of his versatility -- his talent for accents.

Going "off script" to demonstrate that E-Trade is all about seizing opportunities, Spacey hams it up in the roles of a New Jersey mobster, a Scottish mason and a patrician Englishman playing Shakespeare in the investment site's latest spot. (Spacey has, of course, famously played Richard III -- so is this is an audition for Macbeth, which is famously the inspiration for "House of Cards"?)

The spot, which breaks this weekend, is by creative agency R/GA and was directed by Steve Miller at Radical New York.

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Credits

Date
Jan 22, 2016
Agency:
R/GA
Client:
E-Trade
Global Chief Creative Officer:
Nick Law
SVP/ECD:
Taras Wayner
VP of Digital Advertising:
Michael Lowenstern
Creative Director:
Lee Margolis
Associate Creative Director:
Steve Giraldi
Associate Creative Director:
Peter Unger
Group Director of Film Production:
Kat Friis
Senior Producer:
Brian Schierman
Production Company:
Radical Media
Director:
Steve Miller
Executive Producer:
Frank Scherma
Executive Producer:
Gregg Carlesimo
Head of Production:
Frank Dituri
Line Producer:
Matt O'Shea
Director of Photography:
Igor Martinovic
Editorial Company:
Cutting Room
Editor:
Merritt Duff
Assistant Editor:
Megan Katuran
Executive Producer:
Melissa Lubin
Music:
JSM
CCO/Composer:
Joel Simon
Composer:
Neil Jason
Composer/Sound Designer:
Nathan Kil
Executive Producer:
Jeff Fiorello
Telecine:
CO3
Colorist:
Tim Masick
Post Producer:
Light of Day
Executive Producer:
Colin Stackpole
Flame Artist:
Pete DeAndrea
Audio Producer:
Sonic Union
Audio Engineer:
Michael Marinelli
Senior Producer:
Justine Cortale

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