Etrade's Fun Animations School You on the Colorful Lingo of the Finance World
Cockroach Theory Is as Bad as It Sounds
Published on May 27, 2015
Editor's Pick
Financial services company Etrade makes the colorful lingo of the finance world digestible -- and a lot of fun -- with this whimsical series of animated videos, created out of agency SS+K and production company Mass Market.
Terms like Dead Cat Bounce, Alligator Spread, Cockroach Theory, Bagel Land and Stalking Horse Bid and Living Dead come to life in the funny films, which will help to make even the most clueless investors sound like they know what they're talking about. Check out the full series on the Etrade site.
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Credits
- Date
- May 27, 2015
- Agency:
- SS+K
- Chief Creative Officer:
- Bobby Hershfield
- Client:
- ETrade
- Partner/President:
- Bradley Kay
- ACD/Copywriter:
- Armando Flores
- ACD/Art Director:
- Kat Lam
- Copywriter:
- Andy Currie
- Director of Production:
- John Swartz
- Senior Producer:
- Pamela Shulman
- Digital Strategy:
- Kevin Skobac
- Digital Strategist:
- Claudia Cukrovt
- Director of Client Services:
- Kate Rothen
- Advertising & Branding Manager:
- Rich Mulstock
- VP, Head of Branding:
- Wylie Kain
- Director of Social Media:
- James Patrick Jones
- Animation:
- Mass Market
- Executive Producer:
- Blythe Klippstein
- Producer:
- Tina Starkweather
- Music:
- Music and Strategy
- Managing Director:
- James Alvich
- Executive Producer:
- Jenn Johnson
- Senior Producer:
- Alex DerHonnesian
Need a credit fix? Contact the Creativity Editors
