Creativity

Etrade Schools You on the Colorful Lingo of the Finance World

Cockroach Theory Is as Bad as It Sounds

Published on May 27, 2015

Editor's Pick

Financial services company Etrade makes the colorful lingo of the finance world digestible -- and a lot of fun -- with this whimsical series of animated videos, created out of agency SS+K and production company Mass Market.

Terms like Dead Cat Bounce, Alligator Spread, Cockroach Theory, Bagel Land and Stalking Horse Bid and Living Dead come to life in the funny films, which will help to make even the most clueless investors sound like they know what they're talking about. Check out the full series on the Etrade site.

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About

Credits

Date
May 27, 2015
Agency:
SS+K
Chief Creation Officer:
Bobby Hershfield
Client:
ETrade
ACD/Copywriter:
Armando Flores
ACD/Art Director:
Kat Lam
Copywriter:
Andy Currie
Director of Production:
John Swartz
Senior Producer:
Pamela Shulman
Director of Client Services:
Kate Rothen
Senior VP, Branding & Acquisition:
Rich Muhlstock
VP, Head of Branding:
Wylie Kain
Digital Strategist:
Claudia Cukrov
Director of Social Media:
William Patrick Jones
Animation:
Mass Market
Executive Producer:
Blythe Klippstein
Producer:
Tina Starkweather
Music:
Music and Strategy
Managing Director:
James Alvich
Executive Producer:
Jenn Johnson
Senior Producer:
Alex DerHonnesian

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