Creativity

An Elderly Lifeguard Teases E-Trade's Super Bowl Spot

Big Game Ad to Carry 'Don't Get Mad, Get E-Trade' Tagline

By Adrianne Pasquarelli. Published on Feb 02, 2018

Editor's Pick

E-Trade gives new meaning to "getting old" in its new Super Bowl ad teaser about seniors forced to work long past the age when they should have retired.

The video above gives a taste of what's to come in the big game 30-second spot. Featuring the "Don't Get Mad, Get E-Trade" tagline that rolled out with MullenLowe last year, it shows older people having to do jobs (like lifeguarding) because they didn't save enough money for retirement. The campaign is meant to promote the New York-based trader as a tool consumers can use to be better financially prepared for the future. It's E-Trade's first Super Bowl spot since 2013.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Feb 02, 2018
Client:
ETrade

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.