Europcar Sweden Launches Songs to Avoid Distracted Driving

The Rental Company's Cars Have Their Very Own Soundtrack.

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Distracted driving is a problem just about everywhere. In an effort to combat the issue, European rental car company Europcar, who recently partnered with Mattel's Hot Wheels on a kids' rental initiative, has pulled another innovative move at its Swedish branch with the launch of "Sounds for Driving." Using meta research results on the way sounds affect the mind and body, music producer Hakan Lidbo and sound expert Martin Ljungdahl Eriksson composed a set of tracks composed to keep drivers alert and relaxed. The seven songs are now available in every Swedish Europcar rental. The tunes, which are carefully structured to be upbeat yet not distracting, will also be available on Spotify shortly.

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About

Description
Sounds for Driving is a collection of music, aimed at affecting the driver's state of mind, with specially composed music tracks based on research.
Credits
Date
May 13, 2014
Agency:
Wenderfalck
Client:
Europcar
Music Producer:
Hakan Lidbo
Sound Expert:
Martin Ljungdahl Eriksson
Industry
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