The Narrator of This Radio Ad Transitions From Female to Male as You Listen

Akestam Holst Created Campaign for EuroPride 2018 Over Six Months

By Alexandra Jardine. Published on Jan 19, 2018

Editor's Pick

A radio ad for pride festival EuroPride 2018, which will be held in Stockholm and Gothenburg this summer, features the voice of its transgender narrator transitioning from female to male.

To make the ad, which can be heard here, agency Akestam Holst made recordings of the voice of Alex over the period of his transition from June to December 2017, with a new recording made every time he took a new shot of testosterone. Eventually all the recordings were combined into one message.

Ahead of the festival, the campaign highlights the fact that it is still illegal in over 60 countries to change your gender identity.

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Jan 19, 2018
Akestam Holst
EuroPride 2018

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