Creativity

Creatives do their best thinking above the clouds, says EVA Air

MullenLowe send three artists on a trip in the carrier's first North American campaign

By I-Hsien Sherwood. Published on Jun 05, 2018

Editor's Pick

Airline amenities have been on the decline across the board, so these days carriers tend to tout tangible benefits like low prices or seats you can sleep in. The notion of "togetherness" gets a lot of play with travel brands, too.

But a new campaign from EVA Air is pushing time in the sky as the latest place to get away from it all and think. Where better to space out and let the creative juices flow than in the stratosphere? According to the company, 1 in 4 travelers says they have their best ideas in the air.

To demonstrate the point, the airline and agency MullenLowe sent three creatives to Taipei, Taiwan, where EVA Air is based. Landscape designer Lily Kwong, new media artist Zach Lieberman and illustrator Llew Mejia begin their projects in a cabin at 40,000 feet before bringing them to life on the ground once they land.

Spots featuring the trio began running this week. It's the first North American ad campaign for EVA Air, Taiwan's second-largest air carrier.

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Credits

Date
Jun 05, 2018
Client:
EVA Air
Executive Vice President:
George Chen
Senior Consultant:
Sandy Huang
Vice President:
Sandy Huang
Junior Vice President:
Vanessa Yeh
Deputy Junior Vice President:
Mike Wang
Manager:
Wendy Chen
Passenger Management:
Jasmine Yang
Chief Executive Officer:
Lee Newman
Chief Executive Officer:
Mark Wenneker
Executive Creative Director:
Margaret Keene
Managing Director:
Cameron McNaughton
Creative Director:
Mike Czako
Creative Director:
Paul Foulkes
Senior Copywriter:
Natasha Hugeback
SVP Executive Director of Integrated Production:
Lisa Setten
SVP Director of Strategy:
Tom Donovan
VP Executive Producer:
Alli Taylor
VP Head of Design:
Florencio Zavala
VP Director of Art Production:
Karen Youngs
VP Account Director:
Rebecca Wojcicki
Senior Account Executive:
Lauren Kelley
Head of Studio:
Dan Howell
Photographer:
Dan Howell
Director of Integrated Design:
Mike Molinaro
Senior Digital Producer:
Van Corsa
Senior Designer:
Patrice Liu
Senior Social Media Manager:
Samantha Schaitberger
Business Affairs Director:
Davina Turnbull
Business Affairs Music Producer:
Danica Bates
Business Affairs Manager:
Nickie Kolb
Production:
Tool of North America
Director:
Floyd Russ
Director of Photography:
Jeremy Rouse
Executive Producer:
Brad Johns
Executive Producer:
Oliver Fuselier
Line Producer:
Andy Coverdale
Casting Director:
Lucky Sparks
Editorial:
Cut + Run
Executive Producer:
Amber Farls
Post Producer:
Brian Mulvey
Editor:
Robert Ryang
Assistant Editor:
Eli Beck-Gifford
Audio Post Production:
One Thousand Birds
Mix/Sound Design:
Andres Velasquez
Sound Editing:
Allen Blickle
Audio Post Producer:
Shelby Sandlin
VFX/Post Production:
Jogger
Managing Director:
Michelle Eskin
Producer:
Diana Cheng
Compositing Supervisor:
Andy Brown
Flame:
Andy Brown
Telecine:
CO3
Senior Colorist:
Stephen Nakamura
Executive Producer:
Ashley McKim
Senior Color Producer:
Katie Andrews
Music:
Future Perfect
Composer:
Victor Magro

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