Creativity

This Dark Short Film Imagines How the Selfie Stick Was Invented

There's a Tragic Tale Behind Its Evolution

By Alexandra Jardine. Published on Oct 03, 2017

Editor's Pick

Just who invented the selfie stick, and why? If that's a question you often ask yourself when walking through a crowded tourist spot these days, check out this darkly comedic short film that attempts to explain it all.

Director Evan Silver (who has helmed spots for the likes of MTV, Pizza Hut and Burger King) imagines how the evolution of the world's most annoying device came about. His story takes place on a beach in Japan, where a young businessman reluctantly accepts an offer by his moustachoied colleague to take a cellphone photo of him for his marketing pitch.

The coworker then spends ages and contorts himself heroically trying to get the shot right, framing it from different angles, asking him to smile differently and finally announcing it's failed anyway because the sun has gone. In the meantime, the guy's face has blistered, blood has burst from his nostril and one ear and one arm have fallen right off. The film then informs us that, after years of rehabilitation, the man finally invented the selfie stick--which is credited with helping "hundreds of marketing professionals, teenagers and hot moms worldwide."

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About

Credits

Date
Oct 03, 2017
Client:
Evan Silver
Writer:
Evan Silver
Director:
Evan Silver
Producer:
Ryan Ennis
Cinematographer:
Julian Whatley
Editor:
Plew
Original Score:
Greg Kuehn
Original Score:
Peligro Music
Key Makeup & Effects:
Traci Barrett
Assistant Makeup & Effects:
Toryn Reed
Production Angel:
T.J. Freeman
Visual Effects:
Chad Reddell
Visual Effects:
Sprout
Sound Designer:
Ian Stynes
Mixer:
Great City Productions
Post House Edit:
Union Editorial
Color:
Julian Whatley
Sr. Executive:
Charley Rossman
Jr. Executive:
Tian Wang

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