Evergreen: Month in a Car

Follow the car guy.

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Canadian charity Evergreen, which aims to make cities more live-able, is putting a Toronto film student into a car for a month to highlight the city's commuter chaos. Developed by Rethink, the campaign, to promote the charity's MOVE the Transportation Expo, will feature fourth-year film student, Tanner Zurkoski, who will spend the month living in a custom-wrapped orange and white hybrid. During that time he will be investigating Toronto's urban transportation infrastructure, engaging with the public over social media and a series of web videos. He can be followed at on Twitter at @Monthinacar and and Facebook at facebook.com/monthinacar.

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About

Credits
Date
Jun 28, 2012
Agency:
Rethink Communications
Client:
Evergreen
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