Everyman: Cock-A-Doodle

n the quest to make men more aware of their most precious possessions, testicular cancer awareness group Everyman has followed up its ballsy TV effort (the

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n the quest to make men more aware of their most precious possessions, testicular cancer awareness group Everyman has followed up its ballsy TV effort (the Bigger Balls spot from Delaney Lund Knox Warren & Partners) by teaming with London-based digital agency Poke to unleash the "Cock-A-Doodle" website. Taking the familiar chicken call in a pointedly literal direction, visitors can wield an array of drawing tools to doodle on a selection of previously rendered tools, or draw their very own. Those who wish to compare their manly masterpiece with others may do so by peeking into the Doodle Bank and voting on their favorites.
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About

Credits
Date
Aug 21, 2006
Concept:
Iain Tait
Concept:
Peter Beech
Creative Director:
Nik Roope
Site Design:
Simon Cook
Programming:
Andrew Knott
Copywriter:
Nathan Cooper
Client:
Everyman
Agency:
Lunar BBDO
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