Creativity

The Evian Babies Return With Stylish Dance Routines

Campaign includes app that will create a 'baby version' of yourself.

Published on Apr 19, 2013

Editor's Pick

Evian is bringing back the dancing tots. "Baby & Me," a new film from the brand, created by BETC Paris, starts with an adult catching his reflection in a bus window and seeing a baby version of himself looking back at him. When he finds a full-length mirror, he starts dancing, and so does the baby. Other passersby find the same thing happening to them, leading to a full-blown dance routine, set to "Here Comes the Hotstepper," which was remixed for the brand by artist Yuksek. Directorial duo "We Are From LA" shot the film.

The global brand campaign will include an outdoor/poster element that will feature portraits of adults and their baby versions facing each other, displayed in train stations and Metro platforms. An app, "Baby & Me," created by the agency in collaboration with production company B-Reel, will be available starting mid-May, and will use facial recognition technology to transform uploaded pictures of adults into "baby versions."

Babies, have of course, been the cornerstone of Evian creative since 1998, when the brand launched "Waterbabies." 2008's "Roller Babies," remains, according to Guinness, the most viewed ad video ever.

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About

Credits

Date
Apr 19, 2013
Agency:
BETC Paris
Client:
Evian
ECD:
Remi Babinet
Art Director:
Agnes Cavard
Assistant Art Director:
Félix Falzon
CW:
Valerie Chidlovsky
TV Producer:
Fabrice Brovelli
Prod. Co.:
Iconoclast
Director:
We Are From LA
Music:
BETC Music
Music CD:
Christophe Caurret
Music Production:
Gum

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