Creativity

Evian: Detox

A return to purity is as simple as a drink of water—provided the water you're sipping is naturally filtered from the French Alps over the course of 15 years. That's the message reflected in the pristine website for Evian&ian

Published on Jun 28, 2006

Editor's Pick

A return to purity is as simple as a drink of water—provided the water you're sipping is naturally filtered from the French Alps over the course of 15 years. That's the message reflected in the pristine website for Evian's new "Detox" campaign, an online experience designed by interactive agency Nurun to invoke a feeling of calmness and serenity with every click of the mouse. "Although an actual physical place, there still is something grand and mythical about the French Alps," says SVP of client services Parizad Motiwala. "This pure, pristine, almost magical place is the world of EvianDetox.com, and every page of our site reflects this with breathtaking views uncluttered by the usual headlines and body copy—we've 'detoxified' the common brand site under a blanket of clean snow."

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About

Credits

Date
Jun 28, 2006
Creative Director:
Alfredo Tadiar
Senior Flash Developer:
Nabil Mouzanner
Senior Designer:
Chadwick Shao
Copywriter:
Marcia Cole
Account Director:
Dawn Parks
Client:
Evian
Agency:
Nurun

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