Creativity

Maria Sharapova and Rizzle Kicks Star in Evian's Wimbledon-Themed Music Video

Tennis Star and Hip Hop Duo Team Up to Promote Water Brand

Published on Jun 24, 2014

Editor's Pick

Evian has teamed up with tennis player Maria Sharapova and British hip hop duo Rizzle Kicks for a fun music video themed around (and filmed in) Wimbledon. The video, which is full of plenty of plugs for the water brand (including several cute babies in reference to its Baby and Me campaign), shows Rizzle Kicks desperate to meet Sharapova, but failing to find her on the streets of Wimbledon. Finally, they get their reward when they watch her in a TV conference and she mentions their music, saying she'd love to meet them. Evian worked with branded content agency Kameleon on the campaign.

Sharapova -- who is a global ambassador for Evian -- will also feature in a poster, print and social media campaign in which she appears alongside her "baby" self.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 24, 2014
Agency:
Kameleon
Client:
Evian
Copywriter/Art Director:
Nick Chapin
Prod. Co.:
Kameleon
Director:
Tom King
Executive Producer:
Steve Butterworth
Head of Production:
Melly Cook
Producer:
Matt Klemera
DOP:
Marcus Domleo
Offline Editor:
Flaura Atkinson @ The Quarry
Online Editor:
Andy Copping @ Finish
Colorist:
Julien Biard @ Finish
Sound:
Wave Sound Studios

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.