Creativity

The Evian Baby Returns in Clever Side-by-Side Outdoor Campaign

At Least Half of the Little One Is There

Published on May 28, 2015

Editor's Pick

Evian's famous baby returns, this time in a series of smart "twin" outdoor ads that show a grownup's transformation into his or her more youthful, fun-loving infant self.

The "Little Big Baby" campaign features clever media placements -- such as on the doors of the metro or elevators. They feature side by side posters in which the left one shows a pair of adult legs, while the right features a perfectly matched-up torso of a baby. The campaign was created out of BETC.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
May 28, 2015
Agency:
BETC Paris
Client:
Evian
Executive Creative Director:
Filip Nilsson
Creative Director:
Agnes Cavard
Creative Director's Assistant:
Félix Falzon
Copywriter:
Valérie Chidlovsky
Photographer:
Jean-Yves Lemoigne
Film Editor:
Pierrick Guenneugues
Art Buyer:
Isabelle Mocq-Orain
Art Buyer:
Nathalie Gruselle
Brand Manager:
Laurent Houel
Brand Manager:
Elsa De Guzman
Brand Manager:
Florence Pin

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.