Creativity

Evian: Live Young at the Evian Playground

Make it snow!

Published on Jan 02, 2013

Editor's Pick

Evian's "Live Young" campaign -- until now associated with dancing babies --will target adults and challenge them to discover their inner child at outsize playgrounds. The reward: playing on the adult-size swings and see-saw will make it snow, a rarity in London. Read more about the effort by Havas London in behind the work.

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About

Credits

Date
Jan 02, 2013
Agency:
Havas London
Client:
Evian

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