Evian: SmartDrop

Water delivery through an adorable little magnet.

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Imagine this: You open your fridge in anticipation of some cool Evian water only to find that you're all out. This problematic scenario, probably more likely to cause widespread consternation in France than in America, has an easy solution courtesy Evian's new home delivery system, and BETC Paris' 'SmartDrop.'

The adorable little web-connected droplet attaches onto your fridge. You can set it to deliver a certain amount of Evian and specify the date you want it delivered. Using your wifi network, the order is sent.

BETC Paris created the drop to promote Evian's home delivery system. It reminds us of TBWA/RAAD Dubai's Pizza Magnet, which essentially did the same thing, except with a foodstuff much less healthier than good old water.

Read more about Evian SmartDrop in Behind the Work.

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Jun 11, 2012
BETC Paris
Global Creative Director:
Remi Babinet
Creative Director:
Christophe Clapier
Creative Director:
Ivan Beczkowski
Artistic Director:
Loris Cormoreche
Artistic Director:
Clement Vidal
Frederic Petitpont
Strategic Planning:
Sebastien Houdusse
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