Creativity

Watch The Full Length Version Of Evian's Spidey And His Mini-Me

Campaign Breaks Ahead Of Release Of New Spider-Man Movie

Published on Apr 02, 2014

Editor's Pick

Evian has released the full version of its new Spider-Man-themed follow up to Baby & Me, which garnered over 135 million views. The mineral water brand has partnered with Sony Pictures to create the mini-Spidey, coinciding with the worldwide release of The Amazing Spider-Man 2 on April 16. The commercial, set on the streets of New York, features Spidey and his mini-me dancing, spinning a web version of the Brooklyn Bridge and striking poses, to the same dance track (Here Comes The Hotstepper) that featured in Baby & Me. The film, by BETC Paris, was directed by ACNE's Tomas Skoging and will be accompanied by a digital campaign.

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Credits

Date
Apr 02, 2014
Agency:
BETC Paris
Client:
Evian
Director:
Tomas Skoging
Production Company:
ACNE
Executive Creative Director:
Remi Babinet
Executive Creative Director:
Filip Nilsson
Creative:
Agnes Cavard
Creative:
Félix Falzon
Creative:
Valerie Chidlovsky
TV Producer:
Fabrice Brovelli
Post Producer:
Group M

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