Evian has released the full version of its new Spider-Man-themed follow up to Baby & Me, which garnered over 135 million views. The mineral water brand has partnered with Sony Pictures to create the mini-Spidey, coinciding with the worldwide release of The Amazing Spider-Man 2 on April 16. The commercial, set on the streets of New York, features Spidey and his mini-me dancing, spinning a web version of the Brooklyn Bridge and striking poses, to the same dance track (Here Comes The Hotstepper) that featured in Baby & Me. The film, by BETC Paris, was directed by ACNE's Tomas Skoging and will be accompanied by a digital campaign.
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