Creativity

Evian: The T

Evian's new international print/outdoor effort, from BETC Euro RSCG in Paris, is all about, uh, haute horticulture. Themed "Evian, natural source of youth," and intended to boost the product's status in emerging markets like China, Japan an

Published on Oct 14, 2004

Editor's Pick

Evian's new international print/outdoor effort, from BETC Euro RSCG in Paris, is all about, uh, haute horticulture. Themed "Evian, natural source of youth," and intended to boost the product's status in emerging markets like China, Japan and Russia, the campaign "reinterprets the analogy of a plant that grows and regenerates, thanks to water," according to the company. So we have three catwalk up-and-comers

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About

Credits

Date
Oct 14, 2004
Client:
Evian
Creative Director:
R Babinet
Artistic Director:
Florence Bellisson
Copywriter:
V de Surmont
Art Buyer:
Isabelle Mocq
Art Buyer:
Malik Kinde
Photographer:
Karen Collins
Agency:
BETC Euro RSCG

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