Creativity

EVOC: Indestructible BIllboard

Hard-hitting.

Published on May 10, 2012

Editor's Pick

Publicis Munich ran a stunt in the streets of Berlin for outdoor sports brand EVOC to promote its protective backpack, which absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an 'indestructible' billboard and for each impact, a Facebook update was posted. The billboard received 97 'hits' an hour, and Facebook activity for the brand increased by 220%.

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Credits

Date
May 10, 2012
Agency:
Publicis - Munich
Client:
EVOC
ECD/Production:
Stephan Ganser
Art Director:
Michele Imhof
Art Director:
Manfred Feiger
Art Director:
Michael Heindl
Art Director:
Andreas Peischl
Copywriter:
Victor Haffling

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