Creativity

EVOC: Indestructible BIllboard

Hard-hitting.

Published on May 10, 2012

Editor's Pick

Publicis Munich ran a stunt in the streets of Berlin for outdoor sports brand EVOC to promote its protective backpack, which absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an 'indestructible' billboard and for each impact, a Facebook update was posted. The billboard received 97 'hits' an hour, and Facebook activity for the brand increased by 220%.

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