EVOC: Indestructible BIllboard

Hard-hitting.

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Publicis Munich ran a stunt in the streets of Berlin for outdoor sports brand EVOC to promote its protective backpack, which absorbs up to 80% of any impact to the back. Passers-by were invited to punch a backpack on an 'indestructible' billboard and for each impact, a Facebook update was posted. The billboard received 97 'hits' an hour, and Facebook activity for the brand increased by 220%.

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About

Credits
Date
May 10, 2012
Agency:
Publicis - Munich
Client:
EVOC
ECD:
Stephan Ganser
AD:
Michele Imhof
AD:
Manfred Feiger
AD:
Michael Heindl
AD:
Andreas Peischl
CW:
Victor Haffling
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