Creativity

Exito: Dental Floss Timeline

Floss between your teeth.

Published on Nov 12, 2012

Editor's Pick

Sancho BBDO promotes dental floss by hijacking the Facebook pages of popular restaurants, for Exito. The agency placed "banner ads" so that Facebook's Timeline itself becomes the floss, appearing amidst pictures of food, just as the floss would between your teeth. See it in action here, here and here.

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Credits

Date
Nov 12, 2012
Agency:
Sancho BBDO Colombia
Chief Creative Officer:
Hugo Corredor
Client:
Exito
Chief Creative Officer:
Giovanni Martinez
Executive Creative Director/Production:
Oscar Munoz
Executive Creative Director/Production:
Freddy Mendez
Copywriter:
César Castaño
Copywriter:
Alejandro Camelo
Art Director:
Juan David Rodriquez
Art Director:
Oscar Munoz

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