Exito: Dental Floss Timeline

Floss between your teeth.

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Editor's Pick

Sancho BBDO promotes dental floss by hijacking the Facebook pages of popular restaurants, for Exito. The agency placed "banner ads" so that Facebook's Timeline itself becomes the floss, appearing amidst pictures of food, just as the floss would between your teeth. See it in action here, here and here.

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About

Credits
Date
Nov 12, 2012
Agency:
Sancho BBDO Colombia
CCO:
Hugo Corredor
Client:
Exito
CCO:
Giovanni Martinez
ECD:
Oscar Munoz
ECD:
Freddy Mendez
CW:
César Castaño
CW:
Alejandro Camelo
AD:
Juan David Rodriquez
AD:
Oscar Munoz
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