Creativity

Exito: Dental Floss Timeline

Floss between your teeth.

Published on Nov 12, 2012

Editor's Pick

Sancho BBDO promotes dental floss by hijacking the Facebook pages of popular restaurants, for Exito. The agency placed "banner ads" so that Facebook's Timeline itself becomes the floss, appearing amidst pictures of food, just as the floss would between your teeth. See it in action here, here and here.

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