Explore Australia's Beauty in 360 Degrees in Expedia's Stunning Film

Film Is Aimed at Encouraging U.S. Visitors to Travel Further

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If this gorgeous film from Expedia doesn't tempt Americas to visit Australia, then possibly nothing will.

The travel firm has launched a 360 degree video in conjunction with Tourism Australia, giving breathtaking views of some of Australia's most incredible and remote locations. Viewers can experience the underwaters of Ningaloo Reef, the forests of Dandenong Ranges, and the cliffs of Cape Huay in the Tasman National Park, while getting right up close to kangaroos and whale sharks. The ad is set to a poem based around the line "How far would you go for the things you love?"

Running on Expedia's YouTube and Facebook channels, the film was created by 180 L.A. and directed by Mike Daly at Exit Films, with post production by Media Monks. Filming required a customized five-camera Sony A7 rig for traveling into remote locations while Nuke software was used to stitching and compositing of the images to create the 360-degree effect.

The campaign is designed to boost visitor numbers to Australia, which, according to Expedia, is the number one international destination on Americans' bucket lists, yet ranks 20th on the list of countries they actually visit.

"The campaign doesn't hide Australia's perceived negative, which is how far it is, but rather, leans into it," said Pierre Janneau, creative director, 180 L.A. "Yes, Australia is far, but if you're really into the things you say you're into, how far will you go for them? This is a challenge meant to both inspire and to drive reconsideration for the destination."

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About

Credits
Date
Jun 29, 2016
Agency:
180 LA
Client:
Expedia
Sr. Director Brand Marketing:
Vic Walia
Sr. Manager, Brand Marketing:
Jessica Eichner
Chief Creative Officer:
William Gelner
Executive Creative Director:
Rafael Rizuto
Executive Creative Director:
Eduardo Marques
Creative Director:
Pierre Janneau
Creative Director:
Dan Kroeger
Copywriter:
Cary Ruby
Art Director:
Florian Bodet
Head of Production:
Natasha Wellesley
Producer:
Craig Keppler
Producer:
Christian Busch
Producer:
Dominique Anzano
Brand Director:
Brooke Stites
Brand Manager:
Jessica DeLillo
Brand Manager:
Jens Bracht
Planning Director:
Anne Heuer
Business Affairs Manager:
Amy Sharma
Lead Planner:
Becca Taylor
Production Company:
Exit Films
Director:
Mike Daly
Director of Photography:
Sam Chiplin
Execuitve Producer:
Kim Wildenburg
Producer:
Martin Box
VR Production Company:
MediaMonks
VR Director:
Sam Smith
Director of Photography:
Marcus Johannes
Executive Producer:
Fredrik Montan Frizell
Executive Producer:
Olivier Koelemij
Editorial Company:
The Editors
Executive Producer:
Nicoletta Rousianos
Editor:
James Pedix
Editorial Company:
Melvin
Editor:
Ryan Boucher
Producer:
Brian Scharwarth
Editorial Company:
MediaMonks
Editor:
Marcus Eriksson
Executive Producer:
Fredrik Montan Frizell
Producer:
Joelle Kuttner
Colorist:
Sabina Törnberg
Online/VFX:
MediaMonks
VFX Supervisor:
Okke Voerman
VFX Supervisor:
Chris Doe
Nuke Artist:
MediaMonks
Executive Producer:
Olivier Koelemij
Producer:
Gerben Molenaar
Producer:
Joelle Kuttner
Recording Studio:
Lime Studios
Mixer:
Dave Wagg
Assistant Mixer:
Adam Primack
Executive Producer:
Susie Boyajan
Music Company:
Klang Music Sound Ideas
Title:
How Far

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