Creativity

Glass Newsroom Brings New Meaning To Transparent Newsgathering

Downtown Rio watches Brazilian newspaper go about its daily work

Published on Jun 06, 2013

Editor's Pick

Brazi's leading Sunday newspaper Extra has built a glass newsroom in downtown Rio to celebrate its 15th anniversary and demonstrate its newsgathering skills in a truly "transparent" way. Agency Espalhe Guerilla Marketing is responsible for the 200 square meter glass structure, named #ExtraNaRua (Extra In The Street), which is working in full view of passers-by for the whole of this week. It houses 30 journalists, editors, directors, designers and photographers, as well as a radio studio and photographic studio for magazine fashion shoots.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Jun 06, 2013
Agency:
Espalhe Guerrilla Marketing
Client:
Extra

Tags

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.