Glass Newsroom Brings New Meaning To Transparent Newsgathering

Downtown Rio watches Brazilian newspaper go about its daily work

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Brazi's leading Sunday newspaper Extra has built a glass newsroom in downtown Rio to celebrate its 15th anniversary and demonstrate its newsgathering skills in a truly "transparent" way. Agency Espalhe Guerilla Marketing is responsible for the 200 square meter glass structure, named #ExtraNaRua (Extra In The Street), which is working in full view of passers-by for the whole of this week. It houses 30 journalists, editors, directors, designers and photographers, as well as a radio studio and photographic studio for magazine fashion shoots.

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Jun 06, 2013
Espalhe Guerrilla Marketing
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