Creativity

Exxon Mobil: Eraser

Jeremy Fox, senior producer at Euro, explains the flying math:
"The math equations are all correct equations and apply to each scene. We had a math expert work with us from the beginning so that all equations were relevant to e

Published on Apr 26, 2007

Editor's Pick

Jeremy Fox, senior producer at Euro, explains the flying math:
"The math equations are all correct equations and apply to each scene. We had a math expert work with us from the beginning so that all equations were relevant to each scene. Some of the traveling equations are general equations, but are real math equations. Professor Doug Arnold from the University of Minnesota helped us create the equations, and they were then double-checked by a math experts at Exxon for accuracy."

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About

Credits

Date
Apr 26, 2007
Agency:
BETC Euro RSCG & Euro RSCG Worldwide
Director:
Grady Hall
Art Director:
Guilherme Marcondes
Editor:
Jeff Consiglio
Producer:
Scott Gemmell
Executive Producer:
Javier Jimenez
Senior Art Director:
Kaan Atilla
Senior Producer:
Jeremy Fox
Director of Broadcast Production:
Joe Guyt
VFX Supervisor:
Matt Winkel
Director of Photography:
Jack Green
CD/Art Director:
Rocky Pina
Executive Music Producer:
Amy Sheldon
Producer (Editorial):
James Taylor
Lead Compositor:
Danny Yoon
VFX Supervisor:
Vi Nguyen
CD/Copywriter:
Jason Holzman
CD/Copywriter:
Larry Silberfein
Compositing:
1.1 VFX
Music:
Duotone
Production Company:
Motion Theory
Design:
String
Client:
Exxon Mobil

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