Creativity

Mom MacGyvers a Halloween Costume With Cotton Candy

ExxonMobil's Global 'Journeys That Matter' Campaign Tells Intriguing Stories, This Time in Colombia

By Laurel Wentz. Published on Oct 31, 2016

Editor's Pick

ExxonMobil's global campaign "Journeys That Matter" heads to Latin America with a Halloween-themed spot from DDB Colombia. A mother who needs a Halloween costume for her daughter to wear to school drives around, but stores are closed. Stopping at the gas station, she is inspired by a tiny merry-go-round on her key chain, and the helpful station attendant points her in the direction of a nearby amusement park, where she happily buys an armload of pink cotton candy.

The next day she's back in the car, driving her little girl, adorable in an angel costume with enormous fluffy pink wings, to school.

In an earlier European execution called "Sophie's Journey," by Adam & Eve/DDB in London, an older woman drives across Europe to visit a past love. Like "Sugar Wings" from DDB Colombia, the storytelling focus is on where the driver is going, and what happens to her along the way.

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About

Credits

Date
Oct 31, 2016
Agency:
DDB Bogota
Chief Creative Officer:
Marcos Macias
Client:
ExxonMobile
Executive Creative Director:
Juan Espitia
Creative Director:
Leonardo Valencia
Creative Director:
Mario León Bonilla
Copywriter:
Fabio Fuentes
Copywriter:
Leonardo Valencia
Art Director:
Mario León Bonilla
Art Director:
Juan Espitia
Art Director:
Henry Hernández
Account Director:
Andrés Parra
Agency Production:
Dario Lozano
Production House:
Fight Films
Production House:
1500 Episodios
Director:
Adriana Laham
Photography Director:
Daniel Ortega
Executive Producer:
Alejandro Coton
Executive Producer:
Nicolás Katime
Post Production:
LaPost Estudio
Editor:
Nicolás Herrán
Colorist:
Nhataly Yepes
Sound Mixer:
Cristóbal Hoyos
Sound Studio:
Cosmódromo Estudios

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