Watch This Festive Japanese Concert Composed Entirely From Snacking Noises

Jingle Bells, Joy to the World and More Composed From 26 Different Noises

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The notes of "Jingle Bells," "We Wish You a Merry Christmas" and "Joy to the World" are created entirely from snacks in this fun festive film from Ezaki Glico, owners of Japanese confectionery brand Pocky. Visit the project website for a detailed explanation of each of the 26 sounds used (as well as people crunching on candy, there are notes made by opening bags and lids); you can click on each Pocky-related product to hear its individual sound.

Dentsu was the creative agency while Kazuma Ikeda of P.I.C.S directed the film, with the musical elements overseen by Invisible Designs Lab.

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About

Credits
Date
Dec 12, 2014
Agency:
Dentsu Tokyo
Client:
Ezaki Glico
Executive Creative Director:
Yasuharu Sasaki
Creative Director:
Hiroshi Koike
Planner/Copywriter:
Kazuyoshi Ochi
Creative Producer:
Naru Kudo
Art Director:
Kentaro Sagara
Producer:
Yasuhiro Kawasaki
Producer:
Fumikazu Matsubara
Production Manager:
Tomoko Nishizaki
Director:
Kazuma Ikeda
Music Director:
Shinya Kiyokawa
Assistant:
Yudai Iwata
Assistant:
Yuki Sezaki
Director of Photography:
Kazuyoshi Koike
Light:
Kazuyoshi Koike
Art Designer:
Naoki Yoshimine
Choreographer:
FUMIHITO
Make Up:
Shiho Kozaki
Hair:
Hiroko Matsuo
Milo Operator:
Kazuo Dan
Offline Editor:
Yusuke Kaneko
Online Editor:
Toyokatsu Tanno
Sound Effects:
Yasuhito Izutsu
Making Director:
Mitsunori Yokobori

See more credits

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