Creativity

Faber Castell: The Thank You Project

Trees say thank you.

Published on Jun 12, 2012

Editor's Pick

Ogilvy Singapore gets trees to create art for Faber-Castell's new Eco-Series line. The agency decided to get the trees to 'thank' people for using the more eco-friendly pencils and turned to U.K.-based artist Tim Knowles, who traveled down to the Black Down Forest in the South West of London to get the trees to create their messages of thanks.

The resulting artwork will form a travelling exhibition. People can use their phones to plug in GPS coordinates of where they are to show the trees hard at work creating art.

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Credits

Date
Jun 12, 2012
Agency:
Ogilvy & Mather Singapore
Chief Creative Officer:
Steve Back
Client:
Faber Castell
ECD/Production:
James Daniels
Creative Director:
James Yap
Creative Director:
Ian Lee
Art Director:
Ian Lee
Copywriter:
James Yap
Agency Producer:
Ping Lim
Director:
Tim Knowles
Director:
James Daniels
Director of Photography:
Bevis Bowden
Director of Photography:
Allan Myles
Editor:
Koon Lim
Editor:
Henry Gaunt
Post Production:
Iceberg Design
Sound Director:
Fuse Audio

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