Creativity

Faber Castell: The Thank You Project

Trees say thank you.

Published on Jun 12, 2012

Editor's Pick

Ogilvy Singapore gets trees to create art for Faber-Castell's new Eco-Series line. The agency decided to get the trees to 'thank' people for using the more eco-friendly pencils and turned to U.K.-based artist Tim Knowles, who traveled down to the Black Down Forest in the South West of London to get the trees to create their messages of thanks.

The resulting artwork will form a travelling exhibition. People can use their phones to plug in GPS coordinates of where they are to show the trees hard at work creating art.

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About

Credits

Date
Jun 12, 2012
Agency:
Ogilvy & Mather Singapore
CCO:
Steve Back
Client:
Faber Castell
ECD:
James Daniels
CD:
James Yap
CD:
Ian Lee
AD:
Ian Lee
CW:
James Yap
Agency Producer:
Ping Lim
Director:
Tim Knowles
Director:
James Daniels
DOP:
Bevis Bowden
DOP:
Allan Myles
Editor:
Koon Lim
Editor:
Henry Gaunt
Post Production:
Iceberg Design
Sound:
Fuse Audio

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