CNN.com enhanced its live Inauguration Day coverage by integrating Facebook features into an altered feed of its broadcast, debuting an impactful new way to interact with big media content.
Published on Jan 20, 2009
The Facebook status part of the collaboration appears as a sidebar on the CNN.com live page and lets members update their status and comment in real-time. The tool, which has been live since the beginning of the day, has currently logged over a million status updates according to company figures. Additionally, Facebook reports that there were an average of 4,000 status updates every minute during the actual broadcast of President Obama's inauguration and 8,500 updates the minute he began his speech.