Creativity

Facebook Calls on the World to 'Credit Her' on International Women's Day

Film Points to Female Pioneers Such as Billie Jean King, Grace Hopper and Patrisse Cullors

By Alexandra Jardine. Published on Mar 07, 2018

Editor's Pick

Facebook has created a film asking the world to "Credit Her" for International Women's Day.

The film, running on Facebook and Instagram, points to women both from the past and present who it believes deserve more credit for their contributions in different fields: for example, Billie Jean King in tennis for pioneering the fight for pay equality, Dr. Chien-Shiung Wu, who discovered the Law of Parity and didn't get credit, Big Mama Thornton, the first singer to sing "Hound Dog," Patrisse Cullors, founder of Black Lives Matter, and Grace Hopper, one of the first computer programmers. It concludes with the message that "when women lead, everyone progresses."

The theme is somewhat reminiscent of GE's campaign focusing on female scientists as unsung heroes, which has included projecting their images onto the ceiling of Grand Central Terminal.

It's part of a wider campaign for International Women's Day on Facebook, which will also include encouraging to show their support through cards, photo frames, or themed backgrounds for text posts.
Meanwhile SheMeansBusiness, a program established by Facebook in 2016 to support women-owned businesses, is launching a new "Community Finder" tool to give female entrepreneurs the power to connect with each other.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

Credits

Date
Mar 07, 2018
Agency:
The Factory at Facebook
Client:
Facebook
VP, Consumer and Brand Creative:
Scott Trattner
Head of Brand and Consumer Marketing:
Kofi Amoo-Gottfried
Brand Marketing Manager:
Victoria Graham
Brand Marketing Manager:
Kieren Fickenscher
Head of Brand Strategy:
Andrew Stirk
Brand Strategist:
JK Ogungbadero
Creative Director:
Daniel Ilic
Creative Director:
Sue Anderson
Copywriter:
Jenna Livingston
Copywriter:
Elizabeth Bassett
Copywriter:
Massaër Ndiaye
Art Director:
Jansen Yoder
Art Director:
Mo Osunbor
Designer:
Clint Crothers
Head of Production:
Joyce Chen
Executive Producer:
Blythe Barger
Producer:
Susan Crimley
Legal/Business Affairs:
Mister Brumfield
Legal/Business Affairs:
Jenna Szereszewski
Media Manager:
Nick Holmes
Production Company:
Buck
Director:
Jenny Ko
Director of Photography:
Tarin Anderson
Executive Producer:
Emily Rickard
Line Producer:
Megan Moore
Production Supervisor:
Cheryl Guzman
Post Production:
Buck
Executive Producer:
Emily Rickard
Post Producer:
Sunny Sattari
Colorist:
Marc Steinberg
Online Editor:
Billy Kostka
Mix:
Lime Studios
Audio Engineer:
Sam Casas
Executive Producer:
Susie Boyajan
Stock Footage:
Stalkr
Producer:
Donna Walker
Music:
The Teenage Diplomat

Need a credit fix? Contact the Creativity Editors

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.