Creativity

'You Are Someone's Friend': Watch Facebook's First-Ever Campaign for the Japanese Market

Online and Out-of-Home Ad From W&K Wonders If Your Friend Is Thinking About You Too

Published on Oct 17, 2014

Editor's Pick

Here's a first look at Facebook's first-ever campaign for the Japanese market, created by Wieden & Kennedy Tokyo. Called "You Are Someone's Friend," it's just launched online, on video screens at train stations -- including a five-screen installation at the famous Shibuya Crossing just outside Tokyo's Shibuya Station -- and on Facebook Japan. It was directed by Oscar-nominee Zachary Heinzerling and features a voiceover by the actor Ryo Katsuji.

Rate this Ad

You must be registered to rate this ad.
Please Login or Register Now

About

Credits

Date
Oct 17, 2014
Agency:
Wieden+Kennedy Tokyo
Client:
Facebook Japan
Director:
Zachary Heinzerling

The Creativity Newsletter

The Creativity newsletter is editorially curated to spotlight the work that’s hitting the mark—or missing it altogether. Sign up to have it sent to your inbox.