Creativity

Kit Harington Narrates Facebook's Small Business Ad

Stink's Jones & Tino Direct Film for W&K Amsterdam Celebrating U.K. Firms

By Alexandra Jardine. Published on Jan 24, 2018

Editor's Pick

"Game of Thrones" actor Kit Harington is the narrator of a new film by Facebook's U.K. arm, telling the stories of small businesses and how they have used the platform.

The campaign, created by Wieden & Kennedy Amsterdam, profiles businesses such as Charlotte's Butchery, an independent butcher run by Charlotte Mitchell, a female butcher using social media to stand out in a male-dominated industry; Repton Boxing Club, which brings local kids together with world renowned fighters and Huit Denim, which is reviving the denim industry in Cardigan, Wales. Harington's earthy tones and well-crafted film (with direction by Stink's Jones & Tino) elevate this above the usual B2B fare.

As well as TV, cinema and online, the campaign includes outdoor and print ads profiling some of the individual business owners, with photography by Emma Hardy. Every business featured in the campaign will also be profiled on a dedicated microsite detailing how they have used Facebook to build a community or scale their business.

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Credits

Date
Jan 24, 2018
Client:
Facebook
Vice President, CMO:
Gary Briggs
Agency:
Wieden & Kennedy Amsterdam
Director, Regional Marketing:
James Chadwick
Head of Regional Consumer Marketing:
Kate Johnson
Regional Marketing Manager:
Anna Lee
Executive Creative Director:
Eric Quennoy
Executive Creative Director:
Mark Bernath
Creative Director:
Daniel Schaefer
Creative Director:
Szymon Rose
Art Director:
Zeynep Orbay
Art Director:
Irene Kugelmann
Copywriter:
Macie Soler-Sala
Head of Broadcast Production:
Joe Togneri
Head of Art:
Maud Klarenbeek
Producer:
Michael MacMillan
Producer:
Ralph de Haan
Producer:
Soey Lim
Post Producer:
Hayley Vair
Communications Planner:
Jocelyn Reist
Group Account Director:
Alyssa Ramsey
Account Director:
Eleanor Thodey
Account Manager:
Andrea Martinez
Account Executive:
Abderrahim El Khouani
Art Buyer:
Maud Klarenbeek
Art Buyer:
Ralph de Haan
Project Manager:
Lauren Cardoe
Business Affairs:
Michael Graves
Production Company:
ART PRODUCTION
Photographer:
Emma Hardy
Photo:
East
Director, Photography:
Noel Schoolderman
Producer:
Candy Field
Retoucher:
Gary Meade
Retouch:
Dippin Sauce
Offline Editor:
Joe Walton
Audio Post Production:
Wave
Post Production:
MPC
Post Production Producer:
Gwenn Hardouin
Production Company:
Stink
Director:
Jones + Tino
Director, Photography:
Daniel Bouquet
Producer:
Molly Pope
Executive Producer:
John Chads
Editing Company:
Final Cut
Editor:
Amanda James
Audio Post:
Wave
Sound Designer/Mixer:
Aaron Reynolds
Sound Designer/Mixer:
Parv Thind
Music:
Original Composition
Artist:
Phil Kay
TItle Design:
They Mean Business
Music Company:
Woodwork Music
Post Production:
MPC
Flame Artist:
Bevis Jones
Producer Assistant:
Stalin Balan
Producer Assistant:
Rahul Varma
Producer Assistant:
Anand Sagar
Colorist:
Jean Clement Soret
Producer:
Dionne Archibald

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