Creativity

Indians Pursue Their Passions in Facebook Campaign Promoting Groups

Sara Dunlop Directs Films for W&K Amsterdam

By Alexandra Jardine. Published on Mar 07, 2018

Editor's Pick

Facebook is promoting its Groups and communities in India with a campaign that shows how the platform helps individual Indians in pursuing their passions.

Four videos profile people who don't necessarily fit neatly into steretypes--for instance Neha, seen here, a feminist doctor who teams sneakers with her saris and likes watching boxing. There's also Sundeep, better known as Sandy, a sushi-loving record collector who invites friends to a monthly dance party in his "man-cave."

Rolling out nationally across outdoor, TV, print, online and cinema, the campaign aims to shine a light on people who are constantly looking for more ways to be better at their individual interest areas. The idea is to demonstrate that Facebook is the tool that has enabled them to do more of what they love.

The campaign was created by Wieden & Kennedy Amsterrdam, with the films directed by Sara Dunlop at Rattling Stick.

W&K Amsterdam creative directors Daniel Schaefer and Szymon Rose say in a statement: "There's a very palpable desire in India to resist being defined by the expectations of others. Today people in India choose to define themselves. Throughout this campaign, we celebrate the unique interests and multi-dimensional passions that make Indians who they are, and show how Facebook is a powerful tool for everyone's self-enrichment."

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Credits

Date
Mar 07, 2018
Agency:
Wieden & Kennedy Amsterdam
Client:
Facebook
VP, Chief Marketing Officer:
Gary Briggs
Director, Regional Marketing:
James Chadwick
Head of Regional Consumer Marketing:
Kate Johnson
Regional Marketing Manager-India:
Vyom Prashant
Executive Creative Director:
Mark Bernath
Executive Creative Director:
Eric Quennoy
Creative Director:
Szymon Rose
Creative Director:
Daniel Schaefer
Art Director:
Anyaa Dev
Copywriter:
Ankita Tobit
Head of Integrated Production:
Joe Togneri
Executive Producer:
Tony Stearns
Head of Strategy:
Martin Weigel
Creative Planner:
Alex Janneau
Communications Planner:
Jocelyn Reist
Group Account Director:
Kathryn Addo
Group Account Director:
Alyssa Ramsey
Account Director:
Eleanor Thodey
Account Director:
Aimee Betancourt
Account Manager:
Louise Rahman
Account Executive:
Abderrahim El Khouani
Art Buyer:
Chiara Donati
Studio Artist:
Noa Redero
Project Manager:
Lauren Cardoe
Business Affairs:
Kacey Kelly
Production Company:
Rattling Stick
Director:
Sara Dunlop
Director of Photography:
Antonio Paladino
Producer:
Tess Mitchell
Editing Company:
Work Editorial
Editor:
Bill Smedley
Assistant Editor:
Ellie McNaughtan
Audio Post:
Wave
Sound Designer:
Parv Thind
Mixer:
Parv Thind
Artist:
Various
TItle Design:
Various
Post Production:
MPC
Flame:
Jack Stone
Assistant Flame:
Alex Snookes
Colorist:
Jean Clement Soret
Production Coordinator:
Tamara Mennell
Photographer:
Bharat Sikka
Photography Agency:
Industry Art
Production Company India:
RANSOM FILM PRODUCTIONS

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