Facebook: The Things That Connect Us

Facebook celebrates 1 billion mark with a chair.

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Thursday, Faceboook announced that it had reached its billion-user milestone, and to celebrate, it has launched a poetic film from its agency of record, Wieden & Kennedy in Portland, Ore. Directed by byAlejandro Gonzalez Inarritu of Anonymous Content, the film opens with a series of artful, emotional vignettes of people sitting and interacting on chairs -- before moving on to other objects and events through which folks come together, such as a doorbell, airplanes, bridges or a basketball game. The point being, that all these things exist, perhaps, to remind us that we're not alone. Read more about the ad and how it was made in behind the work.

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About

Credits
Date
Oct 04, 2012
Agency:
Weiden + Kennedy Portland
CD:
Karl Lieberman
Client:
Facebook
CD:
Danielle Flagg
CD:
Eric Baldwin
CW:
Erin Swanson
AD:
Brad Trost
Agency Executive Producer:
Matt Hunnicutt
ECD:
Mark Fitzloff
ECD:
Susan Hoffman
Head of Production:
Ben Grylewicz
Interactive Creative Director:
Dan Hon
Production Company:
Anonymous Content
Director:
Alejandro G. Inarritu
EP:
Eric Stern
Line Producer:
John Benet
Director of Photography:
Greig Fraser
1st AD:
Peter Kohn
Production Designer:
Jeremy Hindle
Costume Designer:
Erin Benach
Production Supervisor:
Laura Miller
Editorial Company:
Joint
Lead Editor:
Peter Wiedensmith
Co-Editor:
Kelly Brickner
AE:
Alyssa Coates
2nd Assistant Editor:
JB Jacobs
2nd Assistant Editor:
Eric Hill
Audio Engineer:
Charlie Keating
Post Producer:
Shelli Jury
Associate Post Producer:
Lauren Pullano
Post Executive Producer:
Patty Brebner
Finish:
David Jahns
Research:
Catherine Liu
Research:
Zoe Hoeltzel
Research:
Matt Hayes
Research:
Montea Robinson
VFX Company:
The Mill
VFX Shoot Supervisor:
Phil Crowe
VFX Shoot Supervisor:
Hitesh Patel
Lead Flame Artist:
Phil Crowe
Lead Flame Artist:
Glyn Tebbut
Flare Artist:
Robert Murdoch
Flare Artist:
Steve Cokonis
Nuke Artist:
Becky Porter
Nuke Artist:
Jake Maymudes
CG Lead:
Matt Longwell
Digital Matte Painter:
Andy Wheater
Lead Telecine Artist:
Adam Scott
VFx Producer:
Christina Thompson
VFX Executive Producer:
Sue Troyan
Telecine Producer:
LaRue Anderson
VFX Coordinator:
Radiance Salem
Music:
Explosions in the Sky
Music Executive Producer:
Sara Matarazzo
Music Company:
Search Party Music
Technology Lead:
Nilesh Ashra

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