Creativity

Facebook: The Things That Connect Us

Facebook celebrates 1 billion mark with a chair.

Published on Oct 04, 2012

Editor's Pick

Thursday, Faceboook announced that it had reached its billion-user milestone, and to celebrate, it has launched a poetic film from its agency of record, Wieden & Kennedy in Portland, Ore. Directed by byAlejandro Gonzalez Inarritu of Anonymous Content, the film opens with a series of artful, emotional vignettes of people sitting and interacting on chairs -- before moving on to other objects and events through which folks come together, such as a doorbell, airplanes, bridges or a basketball game. The point being, that all these things exist, perhaps, to remind us that we're not alone. Read more about the ad and how it was made in behind the work.

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Credits

Date
Oct 04, 2012
Agency:
Weiden + Kennedy Portland
Client:
Facebook
Creative Director:
Karl Lieberman
Creative Director:
Danielle Flagg
Creative Director:
Eric Baldwin
Copywriter:
Erin Swanson
Art Director:
Brad Trost
Agency Executive Producer:
Matt Hunnicutt
ECD/Production:
Mark Fitzloff
ECD/Production:
Susan Hoffman
Head of Production:
Ben Grylewicz
Interactive Creative Director:
Dan Hon
Production Company:
Anonymous Content
Director:
Alejandro G. Inarritu
Executive Producer:
Eric Stern
Line Producer:
John Benet
Director of Photography:
Greig Fraser
1st Assistant Director:
Peter Kohn
Production Designer:
Jeremy Hindle
Costume Designer:
Erin Benach
Production Supervisor:
Laura Miller
Editorial Company:
Joint
Lead Editor:
Peter Wiedensmith
Co-Editor:
Kelly Brickner
Assistant Editor:
Alyssa Coates
2nd Assistant Editor:
JB Jacobs
2nd Assistant Editor:
Eric Hill
Audio Engineer:
Charlie Keating
Post Producer:
Shelli Jury
Associate Producer:
Lauren Pullano
Post Executive Producer:
Patty Brebner
Finish:
David Jahns
Research:
Catherine Liu
Research:
Zoe Hoeltzel
Research:
Matt Hayes
Research:
Montea Robinson
Visual Effects Company:
The Mill
Visual Effects Supervisor:
Phil Crowe
Visual Effects Supervisor:
Hitesh Patel
Lead Flame Artist:
Phil Crowe
Lead Flame Artist:
Glyn Tebbut
Flare Artist:
Robert Murdoch
Flare Artist:
Steve Cokonis
Nuke Artist:
Becky Porter
Nuke Artist:
Jake Maymudes
CG Lead:
Matt Longwell
Digital Matte Painter:
Andy Wheater
Lead Telecine Artist:
Adam Scott
Visual Effects Producer:
Christina Thompson
Visual Effects Executive Producer:
Sue Troyan
Telecine Producer:
LaRue Anderson
Visual Effects Coordinator:
Radiance Salem
Music:
Explosions in the Sky
Music Executive Producer:
Sara Matarazzo
Music Company:
Search Party Music
Technology Lead:
Nilesh Ashra

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