Creativity

Fage: Plain Extraordinary

Yogurt as a sensory experience

Published on Mar 02, 2011

Editor's Pick

Fage's first US TV spot shows how plain yogurt can evolve into a sensory experience, with the addition of a little fruit.

The campaign also includes a website re-design for the Greek yogurt brand and a social media push via a branded Facebook page and Twitter stream.

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About

Credits

Date
Mar 02, 2011
Agency:
Mullen Boston
Chief Creative Officer:
Mark Wenneker
Client:
Fage
Creative Director/Copywriter:
Brian Tierney
Director of Design/Art Director:
Kevin Grady
Executive Director of Integrated Production:
Liza Near
Producer:
Mary Donington
Production Company:
Psyop/Smuggler
Director:
Psyop
Creative Director:
Eben Mears
Creative Director:
Lauren Indovina
Executive Producer:
Lucia Grillo
Line Producer:
Karen O'Brien
Post Producer:
Carol Collins
Director of Photography:
Christopher Doyle
Production Designer:
Richard Bridgland
VFX Supervisor:
Vico Sharabani
3D Lead:
Pakorn Bupphavesa
3D Team:
Chris Bach
3D Team:
Dave Barosin
3D Team:
Eban Byrne
3D Team:
Miguel Salek
3D Team:
Alek Vacura
Composite:
Elad Offer
Composite:
Kirk Balden
Composite:
Mark French
Composite:
Tim Farrell
Composite:
Jeen Lee
Editorial:
Psyop
Editor:
Vico Sharabani
Editor:
El Ohayan
Music & Sound Design:
Pivot Audio
Composer:
Guy Amitai
Audio Post:
Audio Engine
Sound Design/Mixer:
Rob DiFondi
Flame Artist:
Anu Nagaraj

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