Everything In This Music Video Costs $5

Swedish act Familjen crowdsources via sales website

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Crowdsourcing videos is nothing new, but brands usually go to the likes of Facebook and Twitter to find fans to take part. Swedish electronic music act Familjen instead targeted users of online marketplace fiverr.com, where people sell services and goods for $5 apiece. DDB Stockholm created the video based on material from the American site. It sourced over 150 clips from users, using every seller's individual tale as a platform for storytelling.

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Jul 01, 2013
DDB Stockholm
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