Seth McFarlane and Co. don't seem to be bothered by potential controversy. In fact, they seem to thrive on it. This year, the Family Guy crew began its Emmy campaign by spoofing Lena Dunham's popular HBO program, Girls, a competitor. The "For Your Consideration" ad running in entertainment industry trade publications portrays some of McFarlane's famous characters Brian, Quagmire, Peter and Joe styled and posing just as actresses Jemima Kirke, Allison Williams, Lena Dunham, and Zosia Mamet were in the comedy-drama's original posters.
The risquE line references a greatly discussed episode in the show's second season and comes a year after the animated show's last Emmy stunt, which was so conflict-ridden that The Hollywood Reporter and Variety both refused to take it. Not to be swayed, the team ended up mailing it directly to Emmy voters.